As the air buzzes with anticipation, we at Edgexecution are thrilled to announce our presence at one of the most significant global travel retail events of the year—the TFWA World Exhibition & Conference, happening from September 29 to October 3, 2024, in Cannes, France. This event stands as the premier summit for the duty-free and travel retail industry, where the world's leading brands, retailers, and agencies come together to discover the latest trends, consumer insights, and innovative strategies for reaching travelers on the go. 
About TFWA World Exhibition & Conference 
The TFWA (Tax Free World Association) World Exhibition & Conference is a vital platform for the duty-free and travel retail sectors. Known as the ultimate meeting point for industry professionals, it provides an essential forum where brands, retailers, and marketing agencies like Edgexecution come together to forge new connections, explore emerging trends, and showcase groundbreaking products. 
TFWA plays a pivotal role in helping businesses in the duty-free and travel retail space grow and thrive. As an association of brands, TFWA’s mission is to not only identify opportunities and new trends but also to foster awareness and provide business support across the industry. This event is central to creating and maintaining relationships between suppliers, operators, and marketing agencies, enabling the entire sector to evolve and prosper. 

What to Expect in Cannes 

The TFWA World Exhibition & Conference brings together key players in the industry for five days of dynamic discussion, product launches, and insight sharing. It's an unmatched opportunity for brands and retailers to explore new avenues to connect with their audiences—particularly travelers—who represent a unique and influential consumer base. 
 
At Edgexecution, we’re excited to use this platform to catch up with some of the fantastic brands we’ve had the pleasure of working with in categories ranging from perfumes and cosmetics to wine, spirits, fashion, accessories, and more. The duty-free retail space is one of constant evolution, and the Cannes summit offers a front-row seat to the future of the industry. We’re eager to discover new trends, learn from global industry leaders, and refine our approach to experiential marketing. 
Edgexecution: Your Travel Retail Marketing Partner Across the Americas 
 
Edgexecution is more than just a marketing agency—we’re your one-stop shop for all things experiential marketing, specializing in the unique world of travel retail. Based in Miami, we have an extensive reach that spans across North, Central, and South America, as well as the Caribbean islands. Our team is dedicated to building lasting relationships with our clients and helping them bring their brands to life in duty-free shops and airports across the region. 
 
At Edgexecution, we pride ourselves on providing tailored, creative marketing solutions designed to captivate and engage the traveling consumer. Our services include bespoke shop-fitting in duty-free stores, permanent merchandising, sampling and tasting activations, gifting strategies, and custom promotions. Whether you’re looking to drive awareness for a new product or boost sales for an established brand, we’re here to deliver impactful marketing experiences that resonate with your audience. 
 
Why Experiential Marketing in Travel Retail? 
 
Travelers represent a unique and influential consumer base—often looking to indulge, discover new products, and enjoy elevated experiences during their journeys. With thousands of travelers passing through airports every day, the duty-free and travel retail sector presents unparalleled opportunities for brands to connect with an engaged audience at precisely the right moment. 
 
Experiential marketing is a powerful tool in this space. It’s all about creating memorable, meaningful interactions that drive brand awareness, customer loyalty, and ultimately, sales. Whether through eye-catching displays, interactive experiences, or personalized promotions, experiential marketing helps brands stand out in a crowded marketplace. 
 
At Edgexecution, we understand the nuances of travel retail and the importance of delivering creative, dynamic marketing solutions that resonate with consumers on the move. As we head into 2025, we’re committed to bringing even more innovation and creativity to our experiential marketing strategies, ensuring that our clients stay ahead of the curve in this fast-paced industry. 
 
Let’s Connect in Cannes 
 
We’re excited about the chance to meet with industry leaders, catch up with familiar faces, and explore new business opportunities at TFWA World Exhibition & Conference 2024. Whether you’re a brand looking to expand your presence in the travel retail space or a retailer seeking fresh marketing ideas, we’d love to chat. 
 
Feel free to reach out to us via our website, WhatsApp, or LinkedIn to schedule a meeting during the event. We’re looking forward to connecting with both old and new partners, and we welcome the opportunity to discuss how Edgexecution can support your brand’s journey in the world of travel retail marketing. 
 
In the meantime, take a moment to explore some of the incredible work we’ve done for our clients across the Americas. With 2025 just around the corner, we’re more excited than ever about the potential for dynamic, creative marketing that will drive brand engagement and boost sales in the ever-evolving duty-free and travel retail landscape. 
 
See you in Cannes! 
Tagged as: TFWA
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