When it comes to creating seamless, high-impact travel retail activations across borders, Edgexecution continues to redefine what’s possible. The Miami-based travel retail specialist recently completed a breathtaking, multi-location implementation for Hennessy Pure White, a brand under the prestigious Moët Hennessy portfolio.
Simultaneous activations
This Caribbean-exclusive launch spanned several of the region’s most coveted travel retail destinations — San Juan, Punta Cana, Trinidad, Aruba, and Santo Domingo — showcasing Edgexecution’s expertise in delivering simultaneous, turnkey activations across multiple countries, cultures, and airport environments.
A Celebration of Island Life
With the campaign theme “What Does Your Island Life Look Like?”, Edgexecution brought to life the easygoing elegance and sun-soaked spirit that defines both the Caribbean lifestyle and Hennessy Pure White’s identity.
Travelers were invited to sit back, soak up the sun, and tune into the vibes, all while discovering one of Hennessy’s most elusive and desirable expressions. The brand experience was designed to evoke the warmth of Caribbean hospitality, blending contemporary aesthetics with a touch of vacation nostalgia.
Each location captured the essence of island life while maintaining brand consistency, thanks to Edgexecution’s deep understanding of retail storytelling and experiential brand design.
Turnkey Solutions from Concept to Completion
What makes Edgexecution stand out in the competitive travel retail landscape is its end-to-end execution model. From creative concept development to logistics, fabrication, installation, and staffing, the company delivers fully integrated retail solutions tailored to each brand’s vision and operational needs.
For Hennessy Pure White, this meant designing and deploying custom-built assets that could adapt to diverse retail footprints — from large open spaces to compact airport lounges.
Key elements of the activation included:
Bespoke exhibition tables with sleek, premium finishes that reflected Hennessy’s luxury image.
Vibrant orange trays strategically used to add pops of color and highlight the brand’s connection to citrus-forward flavor notes.
A traveler’s suitcase prop, open and artfully arranged with lemons and oranges, evoking the tropical freshness that defines Pure White’s smooth character.
360° free-standing display units, purpose-built to showcase bottles from every angle while allowing flexibility in high-traffic airport environments.
Column displays that integrated seamlessly into different architectural layouts, enhancing visibility without disrupting flow.
Each piece was designed with modularity in mind, proof of Edgexecution’s ability to merge creative excellence with practical functionality. Whether adapting to a compact duty-free boutique or a wide concourse space, the displays maintained a cohesive aesthetic that resonated across all five Caribbean markets.
Simultaneous Multi-Market Execution
Coordinating activations across five countries simultaneously is no small feat. It requires precise planning, deep regional expertise, and a reliable partner network — all of which Edgexecution has honed through years of experience working with global brands in the Americas.
With teams operating in Canada, the United States, Mexico, Colombia, and Panama, Edgexecution leveraged its regional presence to handle everything from fabrication logistics and customs coordination to local installation and promoter training.
This synchronized execution ensured that every activation launched on time and maintained brand consistency down to the smallest detail — a true testament to the company’s operational precision and project management strength.
Bringing the Human Touch
Beyond design and logistics, Edgexecution understands the importance of human engagement in travel retail. For the Hennessy Pure White activation, trained brand promoters were stationed at each location to bring a friendly, approachable energy to the experience.
These ambassadors played a crucial role in connecting with travelers — sharing stories about Hennessy’s craftsmanship, guiding tasting notes, and inspiring visitors to take home a bottle of Pure White as the perfect Caribbean souvenir.
The result was a dynamic mix of visual storytelling and personal interaction, elevating the campaign from a retail display to a memorable brand moment.
A Showcase of Creative Flexibility and Executional Excellence
Every Hennessy Pure White activation was designed to adapt — not only to the physical space but also to the flow of travelers and the cultural nuances of each location. From airport terminals to duty-free boutiques, the installations radiated the same cohesive vacation mood while respecting each venue’s logistical constraints.
This level of adaptability underscores one of Edgexecution’s greatest strengths: the ability to scale creativity across borders without losing authenticity or attention to detail. Whether launching a single location or managing a continent-wide rollout, Edgexecution brings the same dedication to quality, design, and flawless delivery.
Setting the Standard for Travel Retail in the Americas
As travel retail continues to evolve, brands are increasingly seeking partners who can deliver more than design — they need strategic collaborators who understand consumer behavior, logistics challenges, and international compliance.
With its headquarters in Miami, Florida, and operational reach across the Americas, Edgexecution is perfectly positioned to meet those demands. The company’s integrated model allows global brands to activate simultaneously in multiple countries, minimizing complexity while maximizing impact.
The Hennessy Pure White project not only celebrates the spirit of the Caribbean but also highlights the power of a well-executed, regionally coordinated activation. It demonstrates how Edgexecution’s turnkey approach — combining creativity, production, logistics, and human connection — delivers consistent excellence from concept to completion.
About Edgexecution
Edgexecution is a leading Travel Retail expert based in Miami, Florida, specializing in the design, production, and implementation of branded retail experiences across airports and travel hubs throughout the Americas. With a presence in Canada, the USA, Mexico, Colombia, and Panama, Edgexecution provides end-to-end retail activation services — from creative ideation and fabrication to multi-country execution and staffing.
For brands like Hennessy, Edgexecution transforms spaces into stories — turning every traveler’s journey into a memorable encounter with the brand.
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