Activation 

Our strong experience of working with brands and retailers results in tailored design services that are personalized to each activation. 

Total Store Layout & Design 

Our strong experience of working with brands and retailers results in tailored design services that are personalized to each activation. 

Brand And Category Activations 

We are experts in travel retail design that combine a mix of research, strategy and technology, developing amazing retail experiences that deliver outstanding results. 

POS Design 

Our graphic designers team-up with the most innovative and knowledgeable product specialists on a mission to deliver a visually impactful and effective message specifically tailored to your needs. 

Concept Store & Brand Development 

Stand alone stores and Category approach 
POS Design & Production 
Creative and Technology 
Execution and Installation across the globe 

POS – Point of Sale 

Tailor-made tools and solutions to best fulfill your needs 
 
Broad category in which we define point of sales materials as non-sold items that provide in-store visibility and add value to your brand to support costumers with their choice at the point of purchase. 
 
We assist with sourcing and production of branded merchandise focusing on your brand guidelines to drive your intended results. The right look and feel through our vendor relationships. 

POS – Promotional Visibility 

IN-STORE MATERIAL DEVELOPMENT & PRODUCTION 
COLLATERAL DESIGN 
PROMOTIONAL AND PERMANENT MERCHANDISING 
GIFT WITH PURCHASE 
 
Our vast network includes technologically advanced facilities offering digital, web, and large format presses along with advanced finishing capabilities and excellent customer service. From workflow design to assembly, configuration, kitting, fulfillment and aftermarket service, we help our clients constantly improve their market share. 

Category Management 

Store Audits 
 
Monitor and gauge process improvement through impartial collection of data 
Validates the executional standards at store level 
Examines the effectiveness of your displays 
Provides share of shelf – range and space 
Range Reviews 
 
Analysis to drive efficient assortment 
Application of all retail trends and shopper preferences 
Improves choice and makes the category easier to shop 
Improves availability and operational SKU management 
Reduces investment due to lower inventory levels 
Store Layout 
 
Improves Customer / Shopper Journey 
Drives appropriate category adjacency 
Increases impulse buying behaviour 
Improves the shopper experience in store 
Shelf Management 
 
Providing real image planograms 
Ensures commercial display on fixture to drive trade up 
Makes brands and category easy to understand and shop 
Increases product visibility and availability 
Improves staff replenishment times 
Brand & Category Communication 
 
Increases shopper awareness and education 
Assist the search and selection process 
Improves the shopper experience 
Increases category conversion 
Drives trade up behaviour 
Category Analysis 
 
Review and evaluation of commercial position 
Identifies key trends in performance 
Identifies shopper preferences and opportunities 
Review of all commercial levers 
Detailed analysis at category and sub category level 

Warehousing and Logistics 

Our service offerings complement all aspects of business benefitting our customers to a one-stop shop. We streamline global distribution with our spectrum of integrated logistical services. Our expansive global transportation network domiciled at the most important air and sea ports on five continents, is ready to assist with any logistics‐related project. 
Storage & Receiving 
 
we have the ability to store at most major world air and seaport locations. We are able to store dry and climate controlled goods, including GWP’s, POS, Product and Displays. We are also able to store hazardous materials (HazMat), domestic, state bonded and federal bonded / free trade zones classifications. 
We receive goods at all these locations, which then are tracked in our inventory management system and also visible on an inventory website expressly created for the clients. 
Logistics 
 
This includes inbound and outbound, local, national and international. On a daily basis we work with the brand teams stationed throughout to globe to carry out moves via air, sea, land, small parcel (FedEx, DHL, etc.) and courier. We can work with your current suppliers and vendors to utilise our best practices to provide core competence services and solutions that other vendors would outsource to companies like us. 
Consultation 
 
As we see ourselves as a partner, we provide consultation within our sphere of influence to every company with regards to storage, imports, exports, “best way” shipments and overall program management. 

Retail Intelligence & Analytics Products 

Cloud-Based Business Intelligence Solutions 
Offer cloud-based data collection and management product for business intelligence. 
This product was designed with a flexible approach to validate and empower commercial strategies to thrive in the route to market growth. 
EXECUTION 
 
✓ POS Segmentation 
✓ In-Store Visibility app 
✓ Task Management 
✓ Field Staff Training 
✓ Real-Time Insights 
SALES-SYNC 
 
✓ API Integration 
✓ Centralize Sales Data 
✓ Standardization 
✓ Sales vs Execution Analysis 
CONSUMER 
 
✓ Engagement 
✓ Flash Insights 
✓ Consumer Rewards 

Project Management & Consultancy 

EDGE was established to source and provide an array of value added services to the Travel Retail Channel 

Execution Strategy 

We can support in developing the execution strategy for brands or categories providing in-depth customer insight and market intelligence, with practical expertise in strategy development and retail activation. 

Promotional Planning 

We can support your needs ranging from a simple in store graphic to managing all your promotional activation planning in travel retail across any channel or region. 

Project Management 

Our travel retail project management team have years of experience working with the world’s leading luxury consumer brands and duty-free retailers providing successful project management solutions for the most complex of personalised branded programs. 

  Capabilities & Training 

Edge can provide tailor made capability building solutions for your teams by capturing the complex combination of knowledge, processes, ways of working, tools and best practices to make the difference in Brand building or Sales. 
 
 
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