Activation
Our strong experience of working with brands and retailers results in tailored design services that are personalized to each activation.
Total Store Layout & Design

Our strong experience of working with brands and retailers results in tailored design services that are personalized to each activation.
Brand And Category Activations

We are experts in retail design that combine a mix of research, strategy and technology, developing amazing retail experiences that deliver outstanding results.
POS Design

Our graphic designers team-up with the most innovative and knowledgeable product specialists on a mission to deliver a visually impactful and effective message specifically tailored to your needs.
Concept Store & Brand Development

Stand alone stores and Category approach
POS Design & Production
Creative and Technology
Execution and Installation across the globe

POS – Point of Sale
Tailor-made tools and solutions to best fulfill your needs
Broad category in which we define point of sales materials as non-sold items that provide in-store visibility and add value to your brand to support costumers with their choice at the point of purchase.
We assist with sourcing and production of branded merchandise focusing on your brand guidelines to drive your intended results. The right look and feel through our vendor relationships.




POS – Promotional Visibility
IN-STORE MATERIAL DEVELOPMENT & PRODUCTION
COLLATERAL DESIGN
PROMOTIONAL AND PERMANENT MERCHANDISING
GIFT WITH PURCHASE
Our vast network includes technologically advanced facilities offering digital, web, and large format presses along with advanced finishing capabilities and excellent customer service. From workflow design to assembly, configuration, kitting, fulfillment and aftermarket service, we help our clients constantly improve their market share.





Warehousing and Logistics
Our service offerings complement all aspects of business benefitting our customers to a one-stop shop. We streamline global distribution with our spectrum of integrated logistical services. Our expansive global transportation network domiciled at the most important air and sea ports on five continents, is ready to assist with any logistics‐related project.
Storage & Receiving
we have the ability to store at most major world air and seaport locations. We are able to store dry and climate controlled goods, including GWP’s, POS, Product and Displays. We are also able to store hazardous materials (HazMat), domestic, state bonded and federal bonded / free trade zones classifications.
We receive goods at all these locations, which then are tracked in our inventory management system and also visible on an inventory website expressly created for the clients.
Logistics
This includes inbound and outbound, local, national and international. On a daily basis we work with the brand teams stationed throughout to globe to carry out moves via air, sea, land, small parcel (FedEx, DHL, etc.) and courier.
We can work with your current suppliers and vendors to utilise our best practices to provide core competence services and solutions that other vendors would outsource to companies like us.
Consultation
As we see ourselves as a partner, we provide consultation within our sphere of influence to every company with regards to storage, imports, exports, “best way” shipments and overall program management.
Retail Intelligence & Analytics Products
Cloud-Based Business Intelligence Solutions
Offer cloud-based data collection and management product for business intelligence.
This product was designed with a flexible approach to validate and empower commercial strategies to thrive in the route to market growth.

EXECUTION
✓ POS Segmentation
✓ In-Store Visibility app
✓ Task Management
✓ Field Staff Training
✓ Real-Time Insights
SALES-SYNC
✓ API Integration
✓ Centralize Sales Data
✓ Standardization
✓ Sales vs Execution Analysis
CONSUMER
✓ Engagement
✓ Flash Insights
✓ Consumer Rewards
Project Management & Consultancy
EDGE was established to source and provide an array of value added services to the Travel Retail Channel
Execution Strategy
We can support in developing the execution strategy for brands or categories providing in-depth customer insight and market intelligence, with practical expertise in strategy development and retail activation.
Promotional Planning
We can support your needs ranging from a simple in store graphic to managing all your promotional activation planning across any channel or region.
Project Management
Our project management team have years of experience working with the world’s leading luxury consumer brands and retailers providing successful project management solutions for the most complex of personalised branded programs.

Capabilities & Training
Edge can provide tailor made capability building solutions for your teams by capturing the complex combination of knowledge, processes, ways of working, tools and best practices to make the difference in Brand building or Sales.



Category Management

Store Audits
Monitor and gauge process improvement through impartial collection of data
Validates the executional standards at store level
Examines the effectiveness of your displays
Provides share of shelf – range and space

Range Reviews
Analysis to drive efficient assortment
Application of all retail trends and shopper preferences
Improves choice and makes the category easier to shop
Improves availability and operational SKU management
Reduces investment due to lower inventory levels

Store Layout
Improves Customer / Shopper Journey
Drives appropriate category adjacency
Increases impulse buying behaviour
Improves the shopper experience in store

Shelf Management
Providing real image planograms
Ensures commercial display on fixture to drive trade up
Makes brands and category easy to understand and shop
Increases product visibility and availability
Improves staff replenishment times

Brand & Category Communication
Increases shopper awareness and education
Assist the search and selection process
Improves the shopper experience
Increases category conversion
Drives trade up behaviour

Category Analysis
Review and evaluation of commercial position
Identifies key trends in performance
Identifies shopper preferences and opportunities
Review of all commercial levers
Detailed analysis at category and sub category level