ACTIVATION 

Our strong experience of working with brands and retailers results in tailored design services that are personalized to each activation. 

TOTAL STORE LAYOUT & DESIGN 

 
Our strong experience of working with brands and retailers results in tailored design services that are personalized to each activation. 

BRAND & CATEGORY ACTIVATIONS 

 
We are experts in retail design that combine a mix of research, strategy and technology, developing amazing retail experiences that deliver outstanding results. 

POS DESIGN 

 
Our graphic designers team-up with the most innovative and knowledgeable product specialists on a mission to deliver a visually impactful and effective message specifically tailored to your needs. 

CONCEPT STORE & BRAND DEVELOPMENT 

 
Stand alone stores and Category approach 
POS Design & Production 
Creative and Technology 
Execution and Installation across the globe 

POS – POINT OF SALE 

Tailor-made tools and solutions to best fulfill your needs. 
 
Broad category in which we define point of sales materials as non-sold items that provide in-store visibility and add value to your brand to support costumers with their choice at the point of purchase. 
 
We assist with sourcing and production of branded merchandise focusing on your brand guidelines to drive your intended results. The right look and feel through our vendor relationships. 
 
 
 
 

POS – PROMOTIONAL VISIBILITY 

IN-STORE MATERIAL DEVELOPMENT & PRODUCTION 
COLLATERAL DESIGN 
PROMOTIONAL AND PERMANENT MERCHANDISING 
GIFT WITH PURCHASE 
Our vast network includes technologically advanced facilities offering digital, web, and large format presses along with advanced finishing capabilities and excellent customer service. From workflow design to assembly, configuration, kitting, fulfillment and aftermarket service, we help our clients constantly improve their market share. 

WAREHOUSING & LOGISTICS 

Our service offerings complement all aspects of business benefitting our customers to a one-stop shop. We streamline global distribution with our spectrum of integrated logistical services. Our expansive global transportation network domiciled at the most important air and sea ports on five continents, is ready to assist with any logistics‐related project. 

STORAGE & RECEIVING 

We have the ability to store at most major world air and seaport locations. We are able to store dry and climate controlled goods, including GWP’s, POS, Product and Displays. We are also able to store hazardous materials (HazMat), domestic, state bonded and federal bonded / free trade zones classifications. 
 
We receive goods at all these locations, which then are tracked in our inventory management system and also visible on an inventory website expressly created for the clients. 

LOGISTICS 

This includes inbound and outbound, local, national and international. On a daily basis we work with the brand teams stationed throughout to globe to carry out moves via air, sea, land, small parcel (FedEx, DHL, etc.) and courier. 
 
We can work with your current suppliers and vendors to utilise our best practices to provide core competence services and solutions that other vendors would outsource to companies like us. 

CONSULTATION 

As we see ourselves as a partner, we provide consultation within our sphere of influence to every company with regards to storage, imports, exports, “best way” shipments and overall program management. 
GET IN TOUCH

STORAGE & RECEIVING 

We have the ability to store at most major world air and seaport locations. We are able to store dry and climate controlled goods, including GWP’s, POS, Product and Displays. We are also able to store hazardous materials (HazMat), domestic, state bonded and federal bonded / free trade zones classifications. 
 
We receive goods at all these locations, which then are tracked in our inventory management system and also visible on an inventory website expressly created for the clients. 

LOGISTICS 

This includes inbound and outbound, local, national and international. On a daily basis we work with the brand teams stationed throughout to globe to carry out moves via air, sea, land, small parcel (FedEx, DHL, etc.) and courier. 
 
We can work with your current suppliers and vendors to utilise our best practices to provide core competence services and solutions that other vendors would outsource to companies like us. 

CONSULTATION 

As we see ourselves as a partner, we provide consultation within our sphere of influence to every company with regards to storage, imports, exports, “best way” shipments and overall program management. 
GET IN TOUCH

RETAIL INTELLIGENCE & ANALYTICS PRODUCTS 

 
Cloud-Based Business Intelligence Solutions 
Offer cloud-based data collection and management product for business intelligence. 
This product was designed with a flexible approach to validate and empower commercial strategies to thrive in the route to market growth. 

EXECUTION 

✔ POS Segmentation 
✔ In-Store Visibility app 
✔ Task Management 
✔ Field Staff Training 
✔ Real-Time Insights 

SALES-SYNC 

✔ API Integration 
✔ Centralize Sales Data 
✔ Standardization 
✔ Sales vs Execution 
✔ Analysis 

CONSUMER 

✔ Engagement 
✔ Flash Insights 
✔ Consumer Rewards 

EXECUTION 

✔ POS Segmentation 
✔ In-Store Visibility app 
✔ Task Management 
✔ Field Staff Training 
✔ Real-Time Insights 

SALES-SYNC 

✔ API Integration 
✔ Centralize Sales Data 
✔ Standardization 
✔ Sales vs Execution 
✔ Analysis 

CONSUMER 

✔ Engagement 
✔ Flash Insights 
✔ Consumer Rewards 

PROJECT MANAGEMENT & CONSULTANCY 

EDGE was established to source and provide an array of value added services to the Travel Retail Channel 

EXECUTION STRATEGY 

We can support in developing the execution strategy for brands or categories providing in-depth customer insight and market intelligence, with practical expertise in strategy development and retail activation. 

PROMOTIONAL PLANNING 

We can support your needs ranging from a simple in store graphic to managing all your promotional activation planning across any channel or region. 

PROJECT MANAGEMENT 

Our project management team have years of experience working with the world’s leading luxury consumer brands and retailers providing successful project management solutions for the most complex of personalised branded programs. 

EXECUTION STRATEGY 

We can support in developing the execution strategy for brands or categories providing in-depth customer insight and market intelligence, with practical expertise in strategy development and retail activation. 

PROMOTIONAL PLANNING 

We can support your needs ranging from a simple in store graphic to managing all your promotional activation planning across any channel or region. 

PROJECT MANAGEMENT 

Our project management team have years of experience working with the world’s leading luxury consumer brands and retailers providing successful project management solutions for the most complex of personalised branded programs. 

CAPABILITIES & TRAINING 

Edge can provide tailor made capability building solutions for your teams by capturing the complex combination of knowledge, processes, ways of working, tools and best practices to make the difference in Brand building or Sales. 

CATEGORY MANAGEMENT 

STORE AUDITS 

Monitor and gauge process improvement through impartial collection of data 
Validates the executional standards at store level 
Examines the effectiveness of your displays 
Provides share of shelf – range and space 

RANGE REVIEWS 

Analysis to drive efficient assortment 
Application of all retail trends and shopper preferences 
Improves choice and makes the category easier to shop 
Improves availability and operational SKU management 
Reduces investment due to lower inventory levels 

STORE LAYOUT 

Monitor and gauge process improvement through impartial collection of data 
Validates the executional standards at store level 
Examines the effectiveness of your displays 
Provides share of shelf – range and space 

SHELF MANAGEMENT 

Providing real image planograms 
Ensures commercial display on fixture to drive trade up 
Makes brands and category easy to understand and shop 
Increases product visibility and availability 
Improves staff replenishment times 

BRAND & CATEGORY COMMUNICATION 

Increases shopper awareness and education 
Assist the search and selection process 
Improves the shopper experience 
Increases category conversion 
Drives trade up behaviour 

CATEGORY ANALYSIS 

Review and evaluation of commercial position 
Identifies key trends in performance 
Identifies shopper preferences and opportunities 
Review of all commercial levers 
Detailed analysis at category and sub category level 

STORE AUDITS 

Monitor and gauge process improvement through impartial collection of data 
Validates the executional standards at store level 
Examines the effectiveness of your displays 
Provides share of shelf – range and space 

STORE LAYOUT 

Monitor and gauge process improvement through impartial collection of data 
Validates the executional standards at store level 
Examines the effectiveness of your displays 
Provides share of shelf – range and space 

BRAND & CATEGORY COMMUNICATION 

Increases shopper awareness and education 
Assist the search and selection process 
Improves the shopper experience 
Increases category conversion 
Drives trade up behaviour 

RANGE REVIEWS 

Analysis to drive efficient assortment 
Application of all retail trends and shopper preferences 
Improves choice and makes the category easier to shop 
Improves availability and operational SKU management 
Reduces investment due to lower inventory levels 

SHELF MANAGEMENT 

Providing real image planograms 
Ensures commercial display on fixture to drive trade up 
Makes brands and category easy to understand and shop 
Increases product visibility and availability 
Improves staff replenishment times 

CATEGORY ANALYSIS 

Review and evaluation of commercial position 
Identifies key trends in performance 
Identifies shopper preferences and opportunities 
Review of all commercial levers 
Detailed analysis at category and sub category level 
GET IN TOUCH TODAY 
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