Your Partner in Travel Retail Marketing 

Based in Miami, with a team spread across the Americas, Edgexecution is a leading travel retail experiential marketing agency specializing in creating bespoke duty-free shop fittings, visibility, and custom-built exhibitions & activations. 
 
We work with some of the world’s most premium brands, including Johnnie Walker, Moët Hennessy, Maker’s Mark Whisky, Aperol, Don Julio Tequila, Versace, Sol de Janeiro, Clarins, among others, helping them capture the attention of international travelers and boost their presence in the duty-free space. Take a look at some projects below. 

WHITE CLAW VODKA Concourse activation at DFS JFK T4 

Launch of White Claw Vodka in Travel Retail 
 
Immersive brand experience including an extra-large curved video screen 
 
 
 
 

CAPTURE The Attention 

Travelers are more likely to spend money when passing through airports, making duty-free stores a prime opportunity for brands to connect with their audience. At Edgexecution, we know how to turn this captive market into loyal customers by delivering high-impact, experiential marketing solutions tailored to each brand’s unique identity. 
 
From the initial planning stages to building and managing your brand’s presence in duty-free shops, Edgexecution ensures that your products stand out. Our team designs and builds visually stunning exhibitions and displays that draw attention and communicate the core benefits of your brand. Whether it’s a custom stand, window display, or a full shop fitting, we make sure your brand shines in the competitive travel retail environment. More examples below. 

MAKER'S MARK WHISKY JFK T1 - Boutique Pop Up 

Featuring Maker's Mark Wood Finishing Series New York Edition 
 
Bespoke tote bags screen printing 
Live wax dipping 
 
The wall was hand painted to highlight the brand's escense. 
 
For over 50 years, Maker's Mark® has set high standards for its craftsmanship and quality. Hand made from start to finish, Maker's Mark®’s was meticulously designed in every single detail, from the liquid to the package. 
 
Even today, each single bottle of Maker's Mark® is hand dipped in the iconic red wax. 
 
 
 
 

TAKING CARE of Everything 

We also provide highly trained brand ambassadors who engage with travelers, offer product tastings, and create personal connections that drive sales. By blending creative displays with engaging, one-on-one experiences, we help your brand make a lasting impact on travelers looking to indulge during their journeys. 
 
Let Edgexecution be your partner in transforming travel retail into a powerful marketing channel. With our expertise, your brand will thrive in duty-free stores, reaching a global audience of travelers ready to spend on premium products. 

DON JULIO TEQUILA Dufry Guadalajara Main Shop 

Featuring Don Julio Reposado & Añejo label personalization. 
 
Showcasing the Truck where Don Julio would carry his workers, tools and agave to and from the fields in a blue 1940s Chevrolet truck. Like Don Julio, the truck was a workhorse. Unyielding and reliable. It is a symbol of the simple beginnings of La Primavera and an enduring icon of Don Julio himself. 
 
 

IPANEMA SANDAL KIOSK Florida 

Beautiful Ipanema sandal kiosk design installed in 4 South Florida malls. Dadeland, Town Center at Boca Raton, Orlando International outlets & Orlando Vineland Premium outlets. 
 
What an amazing job by all the Grendene Global Brands team and Edgexecution. 

ROKU GIN SELECT EDITION Los Angeles, California 

Roku Gin Select Edition looking great at Tom Bradley International Terminal with a full experience including 
Product tasting 
Gift with purchase 
Bottle wrapping 

   APEROL Americas 

A wide range of activities for Aperol in Americas. 
 
 
 
 
 
 
 
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