CUSTOM MADE DUTY FREE SHOPS Case Studies

WHITE CLAW VODKA Concourse activation at DFS JFK T4

Launch of White Claw Vodka in Travel Retail

Immersive brand experience including an extra-large curved video screen

MAKER'S MARK WHISKY JFK T1 - Boutique Pop Up

Featuring Maker's Mark Wood Finishing Series New York Edition

Bespoke tote bags screen printing

Live wax dipping

The wall was hand painted to highlight the brand's escense.

For over 50 years, Maker's Mark® has set high standards for its craftsmanship and quality. Hand made from start to finish, Maker's Mark®’s was meticulously designed in every single detail, from the liquid to the package.

Even today, each single bottle of Maker's Mark® is hand dipped in the iconic red wax.

DON JULIO TEQUILA Dufry Guadalajara Main Shop

Featuring Don Julio Reposado & Añejo label personalization.

Showcasing the Truck where Don Julio would carry his workers, tools and agave to and from the fields in a blue 1940s Chevrolet truck. Like Don Julio, the truck was a workhorse. Unyielding and reliable. It is a symbol of the simple beginnings of La Primavera and an enduring icon of Don Julio himself.

IPANEMA SANDAL KIOSK Florida

Beautiful Ipanema sandal kiosk design installed in 4 South Florida malls. Dadeland, Town Center at Boca Raton, Orlando International outlets & Orlando Vineland Premium outlets.

What an amazing job by all the Grendene Global Brands team and Edgexecution.

ROKU GIN SELECT EDITION Los Angeles, California

Roku Gin Select Edition looking great at Tom Bradley International Terminal with a full experience including

Product tasting

Gift with purchase

Bottle wrapping

APEROL Americas

A wide range of activities for Aperol in Americas.

PROXIMO SPIRITS United States of America

The recently installed 'World of Luxury Tequila' display units featuring Maestro Dobel Tequila, 1800 Tequila, and Jose Cuervo by Proximo Spirits are now active in 14 retail outlets throughout the United States.

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